Social Media Basics For Work From Home Moms’ Business Marketing

Unless you have been hiding under a rock lately, you have heard the term “social media” at least once in a while. For work from home moms, word of mouth isn’t sufficient for truly big success. Using social media is easy, usually free and primarily requires you to spend some time (preferably daily) in updating and monitoring your content.Quick and Easy
Perhaps one of the easiest social media sites you can use is Twitter. In a matter of a few seconds, you get to send short bursts of useful information to those people who have joined your list of friends. It is important not to use this form of media as easy to use spam, because you can be deleted from someone’s copy list very easily.Concentrate on links that can be followed for more data, little blurbs about yourself or info related to affiliated products. Be careful not to inundate your following or they will shut you off to escape the barrage.Articles and Blogs
Among the most popular ways to promote your business without really appearing to do so is to write articles and blogs that link people directly to your business after they have read something about a product that you offer. For example, if you are promoting a new diet program, then consider writing some articles about weight loss and link them back to your free offer.Starting a blog that lets people know what you are doing is a great way to generate interest.Networking Sites
Sites such as Twitter, Facebook, LinkedIn and MySpace allow you to search for people with common interests. Once you find such individuals you request them to become your friends. This gives you the opportunity to reach them regularly with good, valuable information. Of course, if you include free offers that are only for members, you can seriously increase the flow of traffic to your website.Each media is designed for a specific task, and understanding how to use each form takes some practice and can seem a bit overwhelming at first. This is one of the great things a mentor can help you with, saving you time and money when launching your new business.If you want to be successful in today’s economic climate you need to be savvy, well educated and prepared to do your work. No one will hand you success on a silver platter, but with your energy and a good coach’s knowledge you will be able to achieve any dreams you might have.

Bioware is an Example to Other Game Companies

Bioware is a rare breed in the gaming industry today. Even being owned by EA has not taken away their ability to craft grand tales and immerse the player in a universe so vast it takes 40+ hours and multiple play through’s to uncover all the content.I believe that Bioware serves as an example to other gaming companies about how to develop great games. If you look at Bioware’s line-up throughout the years they have a number of outstanding gaming properties. Some like KOTR (Knights of the Old Republic) and Mass Effect are considered two of the best RPG’s of all time.


Even though there are complaints about DragonAge because of the graphics and or game play, it still has gotten fan approval and strong reviews. It’s because Bioware tells a story like no one else on the gaming industry today. They make you care about the characters, and they let you play out the story as good or bad, or anywhere in between. Their games always give you a reason for multiple play through’s, and there is always new stuff to uncover.Bioware does not spend time on bad games or producing mediocre entertainment. They listen to the gaming community, and they take the time to produce quality. Their PC games come with a tool kit so the community can change or enhance the game, which means their PC games a lot of re-playability.


Other companies need to play games like Mass Effect 1 & 2 so they can understand what a quality game is about. As gamers we want to play games that are most importantly fun. Bioware understands this and that is why their games rate so highly over the years.Thanks Bioware, you set a strong example to follow.

Rep V. Direct: How to Best Organize a Sales Team

Sales executives are constantly searching for the ideal structure of the sales team. Should the team be composed only of direct sales people? Should the team be composed only of manufacturers’ representatives? Experience shows that a hybrid sales organization, composed of a blend of direct and indirect sales employees (manufacturers’ representatives), combines optimal performance, cost effectiveness and flexibility.If one observes several sales organizations over an extended period, she’s able to see that relatively often, sales executives make sweeping changes to those organizations, from all direct to all rep, and from all rep to all direct. Invariably, the observer is able to note that sales management ultimately reverses many of those sweeping changes. Sometimes sales executives benefit from observing changes made by others. Unfortunately, too many sales executives develop the understanding of the benefits of a hybrid organization by making one or more poor decisions and then repairing the organization after problems surface. The most durable of sales organizations are those that use a hybrid technique, employing a mix of both direct sales staff and manufacturers’ representatives. Sales teams composed entirely of all direct people or entirely of manufacturers’ representatives are generally not ideal.Why “Direct Only” Teams Are Not IdealMany CEOs and executive teams believe that the best way to build relationships with customers is with a sales team composed only of direct employees. In this example, sales staff cannot be distracted with unrelated business and other product lines. No one can blame the inexperienced CEO and executive team for thinking this way. A salesperson is able to devote 100 percent of this time to the company. A direct sales team suffers from far fewer distractions than a rep sales team. However, experienced CEOs and executive teams understand that they must thoroughly look at a direct sales team before converting to it. Direct sales teams are quite expensive to train and support. The company must support offices in all major markets. Those offices bring along with them assorted costs: rent, administrative support, office equipment, utilities, etc. A competent manager who can work well and represent the company without direct supervision must manage the office. The company must train and occasionally upgrade each office manager.When sales are growing, the office manager must hire and train new sales staff. The company must train the manager in hiring and training techniques. The company must also train the office manager in firing techniques, in hopes of avoiding legal problems.As sales grow, the office must expand to meet growing demands upon the sales office. Cost of sales rises as sales grow. Sales, however, do not grow forever. Ultimately, sales flatten and roll over. Sales usually roll over earlier and more abruptly than hiring plans. Sales may dip at anytime during the year, but hiring plans are usually set at the beginning of each calendar or fiscal year. As a result, hiring is sometimes still underway when industry and office sales are falling. Such dynamics create an environment whereby cost of sales, (as measured by the total cost of running the sales office, divided by the total revenue that the office generates, expressed as a share of sales) rises rapidly.


When a sales office has healthy sales, the company can manage its cost of sales and support them at a predetermined level. If sales grow for a long period, the company can manage the office to cut cost of sales. The sales office can benefit from economies of scale. A sales office supporting 20 salesmen doesn’t need more copiers, fax machines and conference rooms than an office supporting only 10 salesmen. Unfortunately, sales ultimately roll over. It is difficult to cut costs immediately. The office manager must usually see several months or quarters of declining sales before realizing that he must cut costs, including headcount. During this time, cost of sales rises, sometimes well above tolerated levels. The sales office manager and the company cannot cut costs quickly. Which is a chief reason that totally direct sales teams are undesirable.Why “Rep Only” Teams Don’t Yield Peak PerformanceRep only sales organizations afford a number of benefits to the sales executive. The sales teams are already in place. Hiring and firing of salesmen is not the direct responsibility of the sales executive or his regional sales managers. Manufacturers’ representatives generally hire and fire as sales move up and down. The cost of running a rep only sales organization rise and fall directly with the level of sales. A significant benefit of the rep only sales organization is that cost drops immediately when sales drop. It’s possible to accurately forecast cost of sales as a share of total revenue. Cost can never get out of control by hiring too many salesmen, buying too many computers, or leasing too large an office; not infrequent problems for direct sales organizations.Manufacturers’ representatives are not always the panacea for companies looking to hire or expand a sales organization. Large customers often demand direct sales staff; not indirect staff from a manufacturers’ representative. Large customers view their largest suppliers as strategic partners, and like the ability to communicate directly with those suppliers. Communications is sometimes slower and less clear when a customer must communicate with a manufacturers’ representative, who in turn communicates with the supplier. Customers may set the style with which they deal with suppliers as part of their purchasing strategy. For example, they may decide to deal with no more than two or three suppliers on any commodity and to deal with those suppliers directly. This disallows conducting business through manufacturers’ representatives. A supplier must recognize and honor such a strategy, or be ready to suffer undesirable consequences. A supplier must never turn a tin ear to a request from a customer demanding direct sales representation.Large suppliers view their largest customers as strategic partners, and like the ability to communicate directly with those customers. They view the delay when communicating through a manufacturers’ representative as an unnecessary burden. When large suppliers invest management time with strategic customers, they do not want to dilute that investment by sharing management time with manufacturers’ representatives. The incapacity to offer direct coverage to strategic customers is the primary reason that a sales team composed only of manufacturers’ representatives is unattractive.First and Foremost: Do No HarmRecognizing that something is wrong, many sales executives make bold, sweeping structural changes to their sales teams. Fire all reps and hire a direct sales team. Fire all direct salesmen and hire a network of manufacturers’ representatives. Either approach will certainly repair some problems. More than likely, however, extreme changes are very prone to creating new problems of equal or greater scale.Why do so many companies replace one poor-performing sales organization with another that destined to yield performance that is no better than the original? The two most common reasons are inexperience and weakness of the sales executive compared to the rest of the management team. Perhaps the inexperienced sales executive has risen through a single company with an all-direct or all-rep sales force. Now, managing the global sales organization, he opts for sweeping change from all-direct to all-rep, or from all-rep to all-direct sales without benefit of understanding thoroughly the benefits and problems with either a pure-rep or pure-direct organization. Alternatively, the inexperienced sales executive may have developed his management skill at a company employing an all-direct sales organization. He may not feel comfortable managing if hired into an all-rep company. No one can fault a sales manager if he sees massive problems and concludes that he must make sweeping change to an all-direct sales organization. Only inexperience allows him to make a major, highly disruptive change.Another reason companies make dramatic changes in the structure of a sales organization is that the sales executive is weak. If cost-of-sales, expressed as a share revenue is too high, the CEO, the rest of the executive team, or both can apply pressure on the sales executive to affect change and cut cost. If the sales executive lacks the strength to defend his team or the structure of the sales organization, he merely becomes the messenger, not the manager.


The message to the sales executive feeling pressure to make sweeping change in a sales organization is to adhere to the Hippocratic Oath: First, do no harm. Any sweeping change imposed upon the structure of a sales team will initially be disruptive. Make sure to justify the disruption and be very sure that the change, once implemented, is most likely irreversible. Sweeping change brings disruption, higher cost of sales and lower productivity. All of this might be worthwhile. However, if a sales manager imposes sweeping change and then reverses course within a year or two, disruption from the reversal is much greater and more costly. A reversal of an organization change brings with it disruption, higher cost of sales and lower productivity just like the original change. However, an organizational reversal can erode the sales team’s enthusiasm. A company can handle disruption, higher cost of sales and lower productivity if repaired relatively quickly. Repair of an unmotivated sales team takes much more time.”Hybrid Sales Teams” Work BestA supplier always looks to optimize its sales organization. If a company continuously focuses on cost of the sales organization, use of manufacturers’ representatives is mandatory. The benefits of manufacturers’ representatives are too great to ignore. However, manufacturers’ representatives may not satisfy the requirements for some customers. Strategic customers demand direct interface, excluding the use of reps. The best alternative then, is to merge some of the best features of both a rep and a direct sales organization. Implement a direct sales team to cover the sales to all strategic customers, while simultaneously bringing about a sales team of manufacturers’ representatives to cover all other customers.A hybrid sales team benefits from the cost effectiveness of manufacturers’ representatives. The same team can deal directly with strategic customers. The sales executive may take advantage of the non-disruptive flexibility when adding or deleting customers on strategic customer list. A secondary benefit of a hybrid sales organization is bench strength. Well-seasoned, top-performing direct sales personnel represent a talent pool from which from which to draw regional sales managers.ConclusionExperience shows that a hybrid sales organization, composed of a blend of direct and manufacturers’ representatives combines optimal performance, cost effectiveness and flexibility. The most durable sales organization is one that uses a hybrid technique. Sales teams composed entirely of all direct staff or entirely of manufacturers’ representatives too often underperform.

Temporary Tattoos A Permanent Solution

These days, more and more individuals are deciding to permanently leave their mark – on their own skin. If done by a qualified tattoo artist, the risks may be minimal. Unfortunately for many, however, unsanitary equipment or later appearing infections are creating big problems for tattoo enthusiasts.Not so long ago, temporary tattoos were something that was found in a bubble gum wrapper or in the toy section at the local retail store. Why? Because children loved to have their own tattoos, but only the safe kind that would wash away and cause no permanent change. Now, some adults are beginning to think that kids have the right idea. Temporary tattoos are no longer just for children and in fact are now often available as longer lasting, adult skin tattoos.


The one thing that all temporary tattoos have in common is, you guessed it, they are temporary. There is no risk of contracting an illness or the tattoo site becoming infected, which is a very promising thought to those who are health conscious. Temporary tattoos are not only safe, but they are easy to remove with nothing more than soap and water. This is a big contrast to the permanent images, which require medical attention for removal.If an individual is almost certain that they wish to have a permanent tattoo placed on their body, they may want to try a temporary tattoo first. In order to find the right design and placement, some individuals are finding the temporary tattoos are a terrific way to experiment with various designs and areas at a very affordable price. Once a permanent tattoo is done, the only way to have it removed is through surgery. Rather than going through the process a dozen times before finding the perfect tattoo, some adults are deciding to try out a temporary tattoo and the conveniences of washing it away with a few swipes of the soap.Quality temporary tattoos, in many cases, look exactly like the real thing. These can be found online or possibly at a tattoo parlor directly. Before purchasing a permanent tattoo, the customer should be certain that the symbol is one that will be admired for life. Some individuals tattoo the name of their significant other only to find that, years later, the relationship is over. Many people are staying away from personalization for this very reason, but others still celebrate their love by putting it in writing – literally. Whether or not a tattoo is personalized, the depicted image should be one that is special and meaningful so that it will always be treasured.


This article is to be used for informational purposes only. The information contained herein is not intended to be used in place of, or in conjunction with, professional medical advice or recommendations for tattoo placement. Before deciding on getting a tattoo or having one removed, the patient must consult a licensed medical doctor for medical advice and/or to determine the best course of action for his/her individual healthcare needs.